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Brand Coherence Layer

PDSL identity (public-facing)

Project name: Public Diplomacy Simulation Lab (PDSL)
Owner / Author: Frantz Damas
Tagline (recommended): Simulating power before it acts.

PDSL is a governance-first, theory-constrained simulation framework for disciplined scenario reasoning in algorithmically mediated public diplomacy contexts.

PDSL is not a forecasting system and does not perform causal inference. PDSL is designed for reviewability, interpretability, and controlled use.

Voice & tone

PDSL writing should be:

  • Crisp (short sentences when possible)
  • Scientifically grounded (claims tied to definitions and scope)
  • Audit-friendly (explicit non-claims)
  • Cross-generational (policy clarity with modern readability)

Avoid hype language such as “predicts,” “guarantees,” “proves,” or “real-time population modeling.”

Naming conventions

Use these terms consistently:

  • PDSL for the project
  • APR — Algorithmic Persuasion Risk
  • IAS — Identity Alignment Shift
  • PST — Policy Support via Threat Framing

If terminology changes, document it explicitly (do not silently rename).

Visual identity (minimal spec)

Primary colors: Navy + Amber
Typography: Inter (text), JetBrains Mono (code)
Iconography: minimal, governance/analysis theme (avoid “sci-fi AI” clichés)

If a logo mark is used, it must remain legible at favicon size.

Canonical positioning sentence

Use one sentence like this in public summaries:

PDSL is a deterministic, theory-constrained simulation framework built to support controlled scenario reasoning and regime-based interpretation in algorithmically governed public diplomacy environments.